Malcolm X Essays (621 words) - Nation Of Islam,

Malcolm X All men are created equal. This statement was the basis of the civil right movements of the 1960's. Malcom X is a man that promoted a society in which all human beings were equally respected. He believes that blacks should achieve that goal by any means necessary. In a time when blacks were not allowed to sit in the front of the bus, using the same bathroom, or were not admitted to Universities. Malcom X's cry of justice was believed to be the voice of all blacks behind closed doors. Malcom Little grew up as poor and did not have much parental support. His father was run over by a street car when he was six. Soon after his father's death, his mother was put in a mental hospital. He grew up in East Lansing and Boston. He was a pimp, a hustler, drug user, and a drug dealer. He worked in the Harlem underworld and was almost killed by his boss after he betrayed him. Malcom turned to robbery and was caught by the police and sentenced to 10 years of hard labor. While in jail, he was introduced to the Nation of Islam, a Black Muslim group, and changed his name to Malcom X. The X replaced the slave name that was given by the white masters and stands for the his real name that he never knew. After his release from prison he started preaching for the Nation of Islam (NOI). His preaching was known for its hatred overtone. He describes America as a house with a "bomb" inside and it is about to explode. Unless the white people want the house to explode and kill everyone inside, they should take the bomb out and give it a house of their own. His speeches were very popular among angry blacks and he was frequently on the front page of the newspaper. It was rumored that other Nation of Islam members were jealous about his popularity and worried about the power he was gaining. After the JFK assassination, Malcom stated: "President Kennedy never foresaw that the chickens would come home to roost so soon... Being an old farm boy myself, chickens coming home to roost never did make me sad; they always made me glad." After many death calls from irritated Whites, The Nation of Islam started to distance themselves from Malcom. There was already friction between The Nation of Islam and they did not want the Nation of Islam to get a bad name because of Malcom. Feeling pressure to leave and felt betrayed by his church, he started the Organization of Afro-American Unity. They had the commitment to "doing whatever is necessary to bring the Negro struggle from the level of civil rights to the level of human rights." While making a speech in the Audubon Ballroom in Harlem on Feb 21, 1965 he was assassinated by 3 persons all belonging to the NOI. Whether you like him or not, Malcom X was charismatic leader that said the many things that had to be said in the midst of the civil rights movement. "By any means necessary! I'm for freedom. I'm for a society in which our people are recognized and respected as human beings, and I believe that we have the right to resort to any means necessary to bring that about." -Malcom X, interview with Claude Lewis (December 1964) This statement and others helped propel the recognition of prejudice in the heart of America. Whenever I research into a past leader I always feel a great sadness that a great mind has perished with the person. But in this one case, there is a small sense of relief. Violence bleeds violence. 3 men whom he has preached gunned down a man that has preached violence to advance his cause. They stood over his body and emptied their guns. I hope all people can learn from this and move forward together as a nation in peace.

Reasons for Interpreting Screening Tests Results with Caution

Reasons for Interpreting Screening Tests Results with Caution Introduction People normally go for screening tests for specific reasons. There are different health related conditions at the family level that members may test. Screening tests enable families comprehend health related conditions in their lineages. Furthermore, screening generates accurate information, which informs patients decision-making processed. The results emerging from screening processes are crucial to clients.Advertising We will write a custom critical writing sample on Reasons for Interpreting Screening Tests Results with Caution specifically for you for only $16.05 $11/page Learn More The interpretation of screening results is also crucial to providing clients with accurate information regarding their health conditions. Evidently, challenges associated with interpreting screening results are imminent. This increases the requirement that people interpret screening results with caution. In the subsequent sections, this paper discusses the reasons for excising caution while interpreting test results Possibilities for a false-positive result and a false-negative result Every family anticipates that screening should generate accurate information. However, screening outcome may hinder health related decision making in certain situations. Screening results may defectively discriminate between clients with disease and those without. This can happen when the outcome is incoherent with the actual clinical condition of client. The challenge may also emerge because of improper integration of screening outcome within the clinical contexts (Marotz Allen, 2013). Therefore, an imperfect screening test may erroneously categorize a healthy client as diseased. This creates the false – positive result situation. On the contrary, it may also erroneously identify a sick client as disease – free (Marotz Allen, 2013). This creates the false – negative result situation. There is the need for people in charge of screening pr ocesses to practice caution while interpreting results. The recognition that inherent operating characteristics of screening processes may generate inaccurate outcome requires caution (Marotz Allen, 2013). The ability of screening processes to ensure accuracy in excluding or including disease on a client may be prone to errors. This is a genuine reason demanding caution while reading screening results. The Role of Screening Tools Several tools are applicable in screening processes. Generally, people in charge of screening processes regard the tools as perfect. However, some screening tools may have defects and problems leading to failures. The screening tools that have defects may not generate accurate outcome. For example, instruments employed in cognitive measurements may fail to generate accurate outcome (Spencer, Bornholt Ouvrier, 2003).Advertising Looking for critical writing on health medicine? Let's see if we can help you! Get your first paper with 15% OFF Learn More Furthermore, people in charge of the screening processes may openly abuse such tools thus affecting their accuracy. In addition, using screening tools designed for larger populations to test individuals may prompt cautious in the interpretation of outcome (Spencer, Bornholt Ouvrier, 2003). These concerns make it worth for people tasked with conducting screening processes to exercise precaution. They need to exercise precaution on the interpretation of screening outcome. The prevalence of disease It is notable that sometimes specialists are interested in conducting screening tests for specific diseases among people in a population. The specialists recognize that the popularity of a disease within a particular population significantly affects screening test effectiveness (Marotz Allen, 2013). It is notable that very good screening tests may have reduced extrapolative value positives in areas of low disease incidence. This normally presents additional challenges be cause people in charge of screening should have familiarity of the estimated disease incidence while interpreting screening outcome (Ore, Tamir, Stein Cohen-Dar, 2009). This is also a concern requiring people to exercise caution while interpreting screening outcome. Conclusion The above discussions relates to the reasons why people should exercise caution while interpreting screening outcome. The possibility of screening results generating a false – positive and false – negative outcome necessitates caution. Furthermore, the inaccuracy of screening tools as well as disease incidence may affect screening outcome. References Marotz, L. R., Allen, K. E. (2013). Developmental Profiles: Pre-Birth through adolescence (7th ed.). Belmont, CA: Wadsworth, Cengage Learning. Ore, L., Tamir, A., Stein, N., Cohen-Dar, M. (2009). Reliability of vision screening tests for school children. Journal of Nursing Scholarship, 41(3), 250-259. Doi: 10.1111/j.1547-5069.2009.01283.xAdvertisi ng We will write a custom critical writing sample on Reasons for Interpreting Screening Tests Results with Caution specifically for you for only $16.05 $11/page Learn More Spencer, F. H., Bornholt, L. J., Ouvrier, R. A. (2003). Test reliability and stability of childrens cognitive functioning. Journal of Child Neurology, 18(1), 5-11.

Changes During The Booming 1950s

Prosperity in the 1950s After the Second World War, the world changed and the lives of people changed. While North Americans see economic prosperity and improvements in life, every region of the world is trying to recover from the tragedy of war. The increase in demand for military products has resulted in an increase in the manufacturing industry. In Canada, as the army gets married back, mass production of baby boomers and various products boost the economy. Historians in the 1950s prosperous economy using the word prosperity, prosperous suburbs, and most importantly the so-called baby boom. This prosperity began in 1946. At that time, the number of babies reached a record level - 3.4 million people - born in the United States. In the 1950s, about 4 million babies were born each year. Generally, when prosperity flourished in 1964, there were about 77 million baby boomers. After the end of the Second World War, many Americans were enthusiastic about laying babies as they believed th at peace and prosperity are only the future. In many respects, they are correct. Between 1945 and 1960, the gross national product doubled from over $ 200 billion to over $ 500 billion. Turbulence I, 1920 - 50 years from 1920 to 1950, the effects of war, economic turmoil, and devastating social change. During this period, the roar of the 1920s will show economic prosperity, economic collapse of the Great Depression, and social destruction of the Second World War. Meanwhile, the government will introduce large-scale tariff protection to Australian manufacturers and strive to improve the economy and create employment. This protection is the largest in the tire manufacturing and apparel industry, which is a very powerful industry in Dunlop. These tariffs hinder Dunlop's import from abroad, but it will have a long-term impact, which will lower Dunlop's competitiveness to succeed in the global market. In the 1950s, Americans forgot the war and enjoyed a long economic boom (Butler). The e conomic boom of the 1950s and the 1960s was caused by a sharp increase in demand but it also reflected another long-term trend - mass production. By the eye-catching example of Henry Ford's Model T industry Have adopted large-scale production strategies and technologies to meet increasing public demand (Barton). The Great Depression has finally disappeared from the hearts of people, and many people did not want to participate in another war. It is said that many people do not know very little about the Korean War, but maybe people just want to avoid another war.

Human Resource Management And Why It Is Critical In Employment Law Essay

Human Resource Management And Why It Is Critical In Employment Law - Essay Example As such, the statute provides that an employee is entitled to a notice period, prior to dismissal. Such notice period is established on the basis of the length of service of the employee (National Employment Rights Authority, 2012). Application An employee has been defined at section 230(1) of the Employment Rights Act 1996, as an individual who works under a contract of employment. The Employment Act 2002 (Dispute Resolution) Regulations 2004 require employers to implement procedures for grievance and disciplinary actions. These statutory procedures have to be commenced in the first instance. This is essential for submitting employment issues before the employment tribunal. A dismissal will be deemed to be unfair, if the employer fails to adopt these procedures (Pothecary Witham Weld, 2012). Furthermore, the employer would be held liable by the court. Employees should have completed a one year of continuous service with the same company to avail the protection of dismissal rights. T his applies only to those employees who were appointed before 6 April 2012. The corresponding period is two years for employees appointed after this date. In our problem, Janice had worked for two years with the same company. Hence, she should have been provided with a dismissal notice, which was not done by the company. Consequently, the dismissal procedures conducted by the company cannot be deemed as fair. Furthermore, in instances, wherein the employer dismisses an employee via procedures that are unfair, the dismissal will be deemed to be unfair, regardless of the issues involved (emplaw, 2012). Although, Kelsey had not completed a year’s period of employment with the company, she can file a claim of wrongful dismissal against the company for not following fair procedures in her dismissal. In general, the circumstances of a particular case, will determine the action that is justified or reasonable, whenever there is a need for formal action. As such, the employment tribu nals will take into account, the size and resources of an employer, at the time of deciding on cases (Code of Practice 1 ACAS Disciplinary and Grievance Procedures, 2009). Under no circumstances, disciplinary or grievance issues should be dealt with in an unfair manner. Moreover, the ACAS has strongly recommended a thorough investigation of allegations by employers. Prior to a disciplinary hearing, particulars of the allegations have to be provided to the employee. In addition, the employee should be provided with an opportunity to explain what had transpired, and to draw attention to any extenuating circumstances (Birkinshaw & Fairclough, 2001). In our problem, Janice and Kelsey were suspected of having stolen a harddisk drive, since it was located in their jointly held locker. They were immediately suspended by the Warehouse Manager, and after two days a disciplinary meeting was conducted and they were dismissed. It is incumbent upon an employer to adhere to a fair process, while addressing a disciplinary or grievance issue. This holds good, even if the employee in question admits to the offense, as also to instances of gross misconduct. In general,

POLITICAL ECONOMY OF THE SINGLE EUROPEAN MARKET Essay - 2

POLITICAL ECONOMY OF THE SINGLE EUROPEAN MARKET - Essay Example Total Economic Integration when monetary, fiscal, social and macroeconomic policy are entirely unified and a supra-national authority exists, whose decisions are binding for all member states (Laffan et al., 1999). The economic nature of this union determined its integration in the field of economy to an extent the European founding fathers never imagined; however, the ongoing process of EU enlargement provoked many controversies and problems related to the core nature of integration within the EU and the subsequent process of further expansion of the union. Two consecutive waves of enlargement after the 1990s led to visible economic, political and social problems and since then ’European integration was accompanied by increasing levels of Euroscepticism among European voters’ (Richardson, 2006). Without the present deep economic integration, the EU would have never emerged as a leading global player and economic power on par with the United States. On the other hand, p roblems related to its aggressive expansion in the past two decades leave many question marks about the future of the union’s economic and political integration and the ways this integration will be pursued. A key element in this process will be the convergence between the new member states and the old, and the richest, ones due to the significant income gap between them and this convergence could occur only ’in the presence of certain key growth factors and supporting policies’ as Andre Sapir (2005) wrote in his foreword to Economics and Policies of an Enlarged Europe. Both theory and practice suggest that there was no other way of development for the EU but to pursue deep economic integration in order to establish a strong and viable union, its roots being in the European Coal and Steel Community created with the Treaty of Paris in 1951 by Belgium, France, Germany, Italy, Luxembourg and the Netherlands – a purely economic alliance. In 1957, the Treaties of Rome gave birth to the

Transcript of Herbie By Archie Weller Essay Example for Free

Transcript of Herbie By Archie Weller Essay Colour Symbol Image Herbie by Archie Weller Colour, Symbol, Image By Samuel Beech The colour black is very symbolic in the story â€Å"Herbie† by Archie Weller, the colour black is associated with dark, sinister and contentious acts as is apparent is this morally challenging piece of text. The text challenges our values as a young boy is bullied until he falls to his death out of a tree he is forced to climb. The fact that an indigenous writer has written this text from the point of view of a racist young white boy, suggests that he is trying to get young white boys to see the damage they can cause . Black in some cultures is seen as the work of the devil and in some as the colour of mourning and a representation of grief. The darkness of the colour black helps bring forward one of the key ideas of racial superiority. â€Å"Herbie was the only boong to go to our school. Perhaps this is why we taunted and teased him,† this quote backs the key idea of racial superiority. The ‘whitefellas’ in the town regard Herbie and his family as outcast and they see themselves as racially superior. This comes about because of naturalised assumptions developed since 1788 when the European sailors saw the aboriginals still running around in there loin cloths and with no apparent form of Literature. Since then the naturalised assumption has been strengthened by many different things, the white Australian Policy being one of them. When the Australian government stopped non-whites immigrating. The colour black is symbolic of the white suppression of the indigenous in Australia. The colour could also be symbolic of a cultural genocide against Herbies family and his culture.

Harry Potter and the Prisoner of Azkaban Essay -- Harry Potter and the

Harry Potter and the Prisoner of Azkaban Harry potter and the prisoner of Azkaban is an excellent book. Out of ten stars I would rate this one an eight because it was to short. Once you get into it and finish it. It seems so short, because it is so interesting. Harry Potter and the prisoner of Azkaban starts out with a bang. In the beginning Sirius black a Man accused of thirteen murders in one night escapes from Azkaban.( A wizard prison guarded to the tee by dementors, deadly spirits that feast on anything happy. Basically they suck the life out of you slowly until you go mad and lose sanity). Harry runs away on the same night and crosses the man without realizing it. Since Sirius is an ananamugus he is able to turn into a giant black dog which sort of looks like â€Å"death†. When Harry g...

Submarine Sandwich and Subway

Subway’s Domestic and International Marketing Plan Presented by Moses Ballenger The University of Houston – Victoria International Marketing (MKT 6377) 2011 Summer Session Table of Contents 2. – Letter of Recommendation 3. – Executive Summary 4. – Introduction, Background, Summary and update of the case study 2. 1 – Target Market Analysis 2. 12 – Primary Target Market 2. 13 – Primary Target Market Demographics 2. 14 – Secondary Target Markets 2. 2 – SWOT Analysis 2. 21 – Strengths (3 strengths) 2. 22 – Weaknesses (3 Weaknesses) 2. 23 – Opportunities (3 Opportunities from the macro environment analysis) 2. 4 – Threats (3 Threats from the macro environment analysis) 2. 3 – Competition Analysis 2. 31 – Primary Competitor 2. 32 – Secondary Competition 2. 4 – Keys to Success (3 keys to success of the company in order) 2. 5 – Macro Environment Analysis 2. 51 – Economy (2 macro economy factors) 2. 52 – Culture (2 macro culture factors) 2. 53 – Politics, Rules, and Regulations (2 factors) 2. 54 – Technology (2 factors) 3. 1 – Mission Statement 3. 2 – Marketing Objectives (3 Objectives in order of importance) 3. 3 – Financial Objectives (From the competition analysis) 3. – Positioning strategy (From the competition analysis) 3. 5 – Marketing Mix Strategies 3. 51 – Product Strategy 3. 52 – Price Strategy 3. 53 – Promotion Strategy 3. 54 – Place Strategy 4. 0 – References 5. 0 – Appendices (Promotion flyer and other) 1. 2 Letter of Recommendation Subway Franchise Headquarters/Doctor’s Associates Inc. CEO, President, Co-Founder 325 Bic Drive Milford, Connecticut 06461 United States Dear Mr. Fred DeLuca, I would like to thank you first for the opportunity to conduct the marketing assessment proposal for your company.I hope you find m y recommendations satisfactory in this letter, which is summarized below. Subway must first be honored for its accomplishments so far to date. Such success has come about from a small business partnership out of Bridgeport, Connecticut to big international success. As stated in your vision, Subway strives to be the #1 quick service restaurants in the world, while delivering fresh, delicious sandwiches, and exceptional experience. I believe that such a vision is achievable for the global, Japanese, and emerging markets.Despite the challenges and failures of the Japanese market entry, there is much opportunity, lesson, and market share to capture. My primary recommendation discussed in the proposal is that Subway conducts an aggressive and re-entry approach to Japan. This aggressive, re-entry approach needs to be more adaptive to the Japanese/Asian culture this time. This adaptation will need to take place from an advertising and product perspective most importantly. How effective Sub way focuses on these two aspects will determine their success in Japan and Asia.While Subway has been highly successful in their global expansion, the Japanese and Asian markets will call for more adoption and customization. Nowadays, value, expressed as a level of quality for an affordable price seems to have traction in the global marketplace. Emergence of â€Å"cost-consciousness† seems to be reshaping business. Subway has done a great job at remaining flexible enough to change its operational policies and wise enough to listen to its franchisees. Subway must continue to take this practice into Japan and Asian, while focusing on their core competencies.Subway will have to listen to what problems franchisees are having and make adjustments accordingly. It’s the franchisee that’s on the front line, seeing the daily operations, challenges, and customer interaction. I hope you find the research and recommendations sufficient to act on. Thank you again for your ti me and consideration. 1. 3 Executive Summary Subway represents an excellent case study of a truly globalized company in today’s market place. The company’s focused its roots from owner Fred DeLuca, who has had a clear vision for the future of the Subway  ® brand as it continues to grow and serve its customers.The passion for delighting customers by serving fresh, delicious, made-to-order sandwiches and providing people with quick, cheap, and nutritious meals has contributed Subway to being the franchise leader in the fast food industry. Subway’s clever advertising, pricing strategy, flexibility, and operational efficiency have allowed them to expand and be profitable beyond domestic borders. Such success has allowed Subway to venture into several international markets. Subway has withstood the recent 2009 economic downturns that plague a variety of industries partially due to favorable industry circumstances and its own innovative actions.Despite Subwayâ€℠¢s past domestic and international success, it is having difficulty in other markets like Japan. To be success in challenging markets like Japan and new/emerging markets, Subway will have to continue to think â€Å"outside the box†. This thinking may have to be customized to the extent of each particular market or country. These challenging and â€Å"un-tapped† markets of Japan, Latin America, and Asia for Subway are saturated with domestic competitors like McDonald’s, Starbucks, KFC and international competitors like Mos Burger, Mister Donut, and Yoshinoya.Subway is capital rich with a strong brand image and is therefore positioned well and capable of making large investments in the Asian, Latin America, and other markets. The Subway brand success in other countries shows that it can be customized to local cultures and markets for global expansion success. Despite the challenges, Subway has much potential and is well positioned to create profitability and marke t share in Japan, Asia and other markets. Subway will need to continue to be innovative, market its strengths, make the necessary adjustments to failures, and take advantage of opportunities. 1. Introduction, Background, summary and update of the case study Introduction Subway is an American restaurant franchise that sells mainly submarine sandwiches (subs) and salads. It also offers breakfast items such as bagels and egg & sausage sandwiches. In addition Subway makes personal pizzas and salads upon order. It main office is in Milford, Connecticut, with five regional centers supporting the growing international operations. Regional offices are in the Netherlands, Australia, Lebanon, India, and Florida. Background Subway is owned and operated by Doctor’s Associates Inc. (DAI) and was founded by Fred De Luca and Peter Buck in 1966.The name comes from the fact that Peter Buck holds a doctorate degree. On August 28, 1965 Fred De Luca borrowed $1,000 from family friend Peter Buck to start his first sandwich shop. In 1966, they opened their second Subway restaurant in New York Summary of Case The case presentation is a marketing plan for Subway’s up coming 2012 fiscal year. In addition, a detailed SWOT analysis is included. The marketing plan contains a target market analysis which explains Subway’s target markets and demographics. A competition analysis is included, which identifies Subway and it competitors in the industry.The marketing plan includes strategy suggestions in regard to product, price, promotion, and place. These strategy recommendations are aimed toward fulfilling the suggested mission statements as well. Update of Case Study During the construction of this marketing plan, Subway continues to move on its globalization strategy thru its aggressive franchising campaign. The Subway franchise was ranked the number-one franchise in the submarine sandwich category in the 2011 Franchise 500 Issue of Entrepreneur Magazine. As of today S ubway has 34,824 stores in 98 countries and hopes to expand 2,010 restaurants in the U. K. and Ireland. 2. 1 Target Market Analysis Subway conducts a standard market analysis that focuses on a target market area. In the target market, Subway focuses on the highest potential opportunity and will render the greatest return. Like any other company, Subway will steer away from unattractive markets that offer low return and opportunity 2. 12 Primary Target Market The primary target market consists of individual customers mostly thru the ages of 16 – 36 years old, who are healthy and cost conscious [1]. Subway intends to market these individuals as a healthier fast-food option as compared to others such as Mc. Donald’s and Burger King. . 13 Primary Market Demographics Subway provides fast food services of sandwiches for individuals and businesses in different industries. In addition, the company provides franchisor services to its franchisee in the form of support and guidan ce. . The increase in sales of the sandwiches lately has put the hamburger behind as the #1 fast food sought for. Such a desire in sandwiches sales has been a result of a decrease in consumer spending on hamburgers and fries. A more demand has been toward healthier options. Sales of sandwiches are growing 15% annually, outpacing sales of burgers and steaks (McCarthy, 2006).The demand demographics in this market depends on consumer preferences and consumer preference trends. Currently in the market, particularly the U. S. , there is an increased emphasis on healthier and affordable food choices as compared to the past. Subway typical operates in high metropolitan and condensed areas, but now subway franchises have expanded to outside of urban areas to rural areas. It’s not uncommon to see a subway storefront in a small town. In addition Subway store front also operate out of unconventional locations such as schools, universities, stadiums, museums, military stations, truck sto ps, and gas stations. . 14 Secondary Target Markets Subway also functions as franchisor, so it continually seeks business opportunities with potential investors of franchises. Subway provides prospective investors with franchise information, guidance, and seminars. There is also a FAQ on the company website to answer the most common questions about franchisee opportunities. Subway main business is to sell sub sandwiches to individuals, which drives the main business and secondly to captured qualified and successful franchisees to grow their business. 2. 2 SWOT Analysis 2. 21 Strengths 1.Brand Name Subway’s brand image and appeal has grown significantly thru its healthy and nutritional advertising, it celebrity advertising, and it affordable products. According to Entrepenuer. com was the number 1 franchise in 2001. 2. Product Offering Despite the heavy competition in product offering in the fast food industry. Subway has continued to battle in this category against its compet itors of Mc Donald’s, Jack in the Box, KFC, and many more. Subway increased its sandwich offerings such as the BBQ pulled pork, along with adding new breakfast items, salads, and pizza.Along with its increased product offerings, the company has added a healthy and nutritional food concept and has successfully appealed to customers as a healthier option. 3. Simple Franchise operations Subway has a franchise system that is extremely simple compared to other franchises. From an operational standpoint, the preparation of a sandwich is mostly done in front of the customer and has simple steps to make all their sandwiches. From a startup perspective, a franchisee can build a store well under $200,000. According to Enterpenuer. com, Subway has cheaper start up costs than Mc.Donald’s, Pizza Hut, KFC, and Dunkin Donuts. Low start up costs have allowed Subway to venture out in non traditional outlets like hospitals, schools, and retail stores like Home Depot and Wal Mart. 2. 22 Weaknesses 1. No Product Differentiation Subway’s product offerings have no trademark or patent protection, so it products are no different from its competitors. The only variable that sets Subway apart from its competition is its price. Against its competition, Subway offerings are limited. Other sandwich shops such as Potbelly’s, which-wich, and Quizno’s offer more meat and sandwich type choices. 2.Franchise Over Saturation in certain markets In an interview with Franchise 500, franchise consultant and CEO of FranChoice Jeff Elgin says that there are complaints about encroachment issues –concerns that they’re putting too many units close together. 3. Bottleneck in Franchise Growth – In contrast to the over saturation of franchise stores, there also has been some stunting of growth in this regard. In an interview with Franchise 500, CEO DeLuca says that there is a bottleneck in Subway’s growth, with many franchisees still searching f or a storefront. The real estate bust and frozen credit have slowed openings. . 23 Opportunities 1. Growth ( International) Subway has more potential than its competitors for continued success in profits and growth in the domestic and foreign markets. 2. Improved Franchise Relations Despites the past issues between Subway and it franchisees, there is still room and opportunity for the company to enhance their relationships. Such an enhancement will lead to increased satisfaction among franchisees and improved reputation to Subway. This will eventually lead to increased intrinsic value for the company and increased financial value. 3. Untapped Product OfferingsSubway has the potential to further contend and exceed their competitors in their product offering range. The company will have to make continued investments into research and development and testing to see what products work. Subway has room to experiments with different meats, cheeses, bread, and other fixins. Since the compa ny is global they can expand their product offerings to foreign consumers taste preferences. 2. 3 Competition Analysis The Fast food industry is under constant and evolving competition. The main competitors in this industry are McDonald’s, Yum Brands, Wendy’s, and Jack-in-the- Box.Yum Brands consists of KFC, Pizza Hut, Taco Bell, and Long John Silver’s. In addition, Subway faces secondary competitive pressures from other sandwich makers like Quiznos, Jimmy Johns, Potbelly’s, Lenny’s Subs, Firehouse Subs, Which-wich and many others. With the increased sales of sandwiches in recent years as compared to burgers, secondary competition should be well on the rise for Subway. (13) 4. Keys to Success According to Michael McCarthy, success factors will include products and marketing targeted to healthier menu selections, brand consistency, low start-up costs, franchisee support, and consumer convenience.This success factors covers the scope of Subwayâ€℠¢s current challenges and concerns. Subways continued success will continue to thrive off its brand, attractive low franchise costs, and healthy menus selection. However, Subway will have to focus on improving their relations with franchisees. A lack of mismanagement of the franchisee issues could lead to catastrophic results for the company. 5. Macro Environment Analysis 2. 51 Economy In 2008 and 2009, the world seemed turned upside down by negative economics events. The financial meltdown in the U. S. lagued several industries, reduced the availability of credit, and created massive job losses. The two effects created massive ripple effects in every regard, such as reduced consumer spending and increase cost consciousness. The fast-food industry seemed unaffected despite and Subway seemed to find a sweet growth in a sour economy. Companies like Starbucks suffered when customers get the jitters about paying for premium coffee. But Subway managed to do supremely well in a down econo my where its $5 dollar foot long and other value food items appealed to cost conscious customers.As a whole the industry has embraced value meals, cutting prices and offering more or less. It has been a reaction to more consumers who are avoiding restaurants in an effort to save money. For the industry, price-cutting is a tested technique to weather an economic downturn. Subway has proven such so far during the U. S. sluggish economy my offering daily value meals and monthly specials like the $2 cold cut and meatball subs for July. 2. 52 Culture Subway has capitalized on the health conscious revolution by focusing its advertising on its healthy but tasty offerings.It featured a testimonial by a satisfied customer, Jared Fogle, who stated that he lost 245 pounds by substituting on 6’ Subway sandwich a day for one of his meals. The results were impressive and the company embraced the Jared testimonial of the health benefits of eating its food compared to others. The Jared campa ign proved to have excellent timing during the health consciousness revolution in America. After the company realized the value of Jared’s testimonial, it applied its professional communications staff to create appealing advertising, harness social media, and develop online relationship building activities. Pina, 2010). From the point Subway launched as series of health initiatives in response to the high demand of the â€Å"health culture†, such as â€Å"Eat Fresh† and modified its corporate web site to the nutritional and health informative needs of its customers and the public. 2. 24 Threats 1. Franchisee Disparity – Subway has had a continued history of franchisee dissatisfaction. Such dissatisfaction has come from franchisor support, franchise contractual arrangements, and over saturation of franchises in some markets. These disparities will affect the public image of Subway as an investment choice among investors and it profits.The extent of franchi see dissatisfaction has even led to litigation and class action law suits over Subways’ poor contractual provisions. 2. Franchisee Disparity (Revenues) – Franchisee disparity is two-fold. The other side of the disparity is poor franchise performance. This disparity can be seen as early as 1998. In a CNN Money article, consultant Cliff Marshall estimates that 25% of franchisees are unhappy and suffering, while about 40% are just getting by and making a few dollars, and 30-35% are happy and doing fine, though many of the happiest owners are also agents, who can control the number of competing Subways. . Competition – An ongoing threat to Subway is its own competition with the fast food industry. Its biggest competitor, McDonald’s will constantly stay on its heals in competition in terms of global expansion, product offering, financial performance, and many other variables. In addition, other competitors like Quiznos, Which wich, Jack n-the Box continue to o ffer more product offerings and competitive prices . Any slow or bad year for Subway could lead it to be easily bumped down in the franchise ranking. 2. 53 Politics, Rules and RegulationsSubway is under regulation over several federal, state, local agencies. In addition the company can become subject to pressure from consumer watch/advocacy groups. Given that Subway is in the fast food industry, the company like its competitors have seen significant pressure in corporate social responsibility on food quality for consumers. For example, according to the Center of Science in the Public Interest (CSPI) and more than 30 other national and local health advocacy groups and experts have urges Subway to set nutritional standards for foods marketed to children.According to the CSPI and other groups, Subway is missing from industry self-regulatory programs. CSPI and other groups wants Subway to join the Council of Better Business Bureau’s Children’s Food and Beverage Advertising Initiative (CFBAI). Since Subway resides in the fast food industry, it has also came under heavy subjection for calorie content, Trans fat, and portion sizes. In response to such Subway has become more transparent in its product offerings to consumers. In addition is has labeled the fat and calorie content on some of its sandwiches online and in the stores.If you go to Subway’s website, and click on a given product, it will show the nutritional information. Such a disclosure of informational has resulted from national and local group pressure. 2. 54 Technology The use of technology is playing a significant role in the outcome of international business success. Subway must devise a technology strategy that will keep it well informed on it sales metrics, customer spending behavior, and inventory management. The use of e commerce and web-enables services with suppliers and vendors will be necessary in today’s business climate.All these technological pursuits will need to aim at customer satisfaction, inventory efficiencies, gathering critical information quickly. The use of technologies such as internet and Point-of-Sale will be pivotal for Subway and its franchisee’s to gather and collect information quickly and efficiently as compared to traditional ways. With POS data can be processed to provide instant information on weekly sales movements and market shares of individual stores. POS also renders better data quality. It can act as virtually comptroller of information. (Kotabe, Helsen 2010).According to Restaurant Informer. com, another trend in quick-service restaurants (QSR) is the use of kiosk ordering and contactless payment options. Installing Kiosks saves labor and cuts down on staff errors. Such errors can be on wasted food or register errors. The Subway is currently experimenting with kiosks, allowing customers to select their own order. 3. 1 Mission Statement â€Å"Delight every customer so they want to tell their friends  œ with great value through fresh, delicious, made-to-order sandwiches, and an exceptional experience. 3. 2 Marketing ObjectivesGlobalization is a increasing pattern in today’s markets. Subway success is still heavily dependent on its U. S. operations, since roughly 20,000 of the 34,842 worldwide stores are in the U. S. Therefore revenues are highly dependent on the domestic stores/franchises. Since Subway is a privately held company, any form of marketing objectives will not published. Therefore, I have suggested a set of marketing objectives for the upcoming 2011 and 2012 fiscal years. Objective 1 (Continue International Expansion) – Subway continues to grow globally each year.Based off the chart below, Subway is expanding 2,000 stores on average since 1995. If this trend continues and all variable remain constant the company by volume will capture more revenues over time. Such increase in volumes may or may not fulfill the financial objectives mentioned below. [pic] Objective 2 (Capture more global revenues and market share) – In conjunction with Objective 1, Subway will need to focus on capturing more revenues for 2011 and 2010 in international markets. More store-front expansion will lead to less dependency on the U. S. market performance and economic climate.According to Micheal McCarthy the U. S. fast food market has seen a healthy rise in growth in the last three years, with a compound annual growth rate of 2. 3% between 2005 and 2010. The overall market value from this is $57billion by the end of 2010. Given this information, it can be inferred that the growth rate will continue at this pace. So for 2011 and 2012 the fast food industry should be valued around $58 and $59 million respectfully. Given this incremental pattern, Subway should look to increase the market share by 1-5% domestically. Such a market share goal is feasible and reasonable.This domestic goal should be used as a guidance for calculating international figures. Ea ch individual foreign market would have to be assessed to determine what type of marketing objectives. Objective 3 (Make Key Strategic Partnerships in Foreign Markets) – Regardless if the market is Japan or Latin American, Subway will need to make key strategic alliances with host country firms when necessary. Such alliances will avoid costly and failed entries, such as Japan. Given the nature of Subway’s franchise business, franchisees take majority of the burden for failed performance.The nature of the strategic alliance will vary from each market. Subway may have to make different types of alliance between Japan and Latin America for example. It is evident that a unique form of strategic alliance will be needed for Japan as compared to Latin America. Clearly Subway will need a strategic alliance, where a Japanese advertising firm will do the promotion and advertising to help get the brand across. Another strategic alliance that could be made in Japan is one with Jap anese organic farmers and meat producers.This alliance could bring in the fresh organic ingredients needed for the appeal to Japanese consumers. 3. 3 Financial Objectives Since Subway is privately held, the company is not subject to stockholder expectations and pressures. However, the company is subjected to heavy competitive pressures. Such pressures have transpired to financial performance. Objective 1 (Increase Domestic & Global Revenues): According to â€Å"The Week†, Subway’s revenues in 2010 was $15. 2 billion, while Mc Donald’s was $ 24 billion.. Subway had 33. 749 stores worldwide, while Mc Donald’s 32,737 stores in 2010.Clearly this shows the top two competitors in the industry battling intensely. Subway clearly is behind in revenues overall and revenues per outlet. Objective 2 ( Increase Franchisee Financial Performance): Given the franchise business model, Subway does have an obligation to service and support franchisees in their store-front go als and challenges. Given this, overall franchise and franchisee financial objectives should be noted separately. Given the revenue figures mentioned above, Subway and its franchisees need work together to reduce operational costs by all measures.Sure a decrease in operational costs will help increase revenue per franchisee and make them more competitive with McDonald’s and other competitors. Such a focus to work with franchisee satisfaction will increase demand in the long run for Subway franchisee contracts and increase intrinsic value for the company. Objective 3 (Adjust Royalty fees): It can be inferred that Subway needs to increase its overall revenues and revenue per franchise in order to close the gap between its biggest competitor. To meet this financial objective will be challenging.The company globally is seeing a rise in operational expenses in the form of rising minimum wage, utilities, and food processing. It appears that the quickest adjustment that the company can make to increase revenues is to reduce or increase the royalty franchise fees. According to Subway’s FAQs on its website, royalty fees are 8% of a franchisee’s revenues in the U. S.. However the company may need to make royalty adjustments worldwide and test the effects of a increase or decrease on overall revenue and revenue per franchise. 3. 4 Positioning StrategyAccording to Smithfam. com, a positioning strategy results in the image you want to draw in the mind of your customers, the picture you want him/her to visualize of you, what you offer, in relation to the market situation, and any competition you may have. † Since Subway operates in a highly competitive fast food environment both domestically and abroad, the company will have to keep its competitors in perspective when formulating a positioning strategy. The company should evaluate their competitors’ strengths in the Japanese market and incorporate it into their strategy.For example competit or, Mos Burger uses good quality ingredients, which reflects the chains higher prices and wholesome image. This has led to Mos Burgers’ success in Japan. While accomplishing all the noted above, Subway needs to stay focused on its core competencies and values that has gotten them to where they are today. 3. 5 Marketing Mix Strategies 3. 51 Product Strategy Subway provides products with a global brand that is well-known and, most importantly, healthy, with lots of flavor and variety on its menu. Subway product line consists of numerous varieties of sandwiches served with different fillings and on different types of bread.The choices are complex but the product line is anchored by one choice: 6 inches or 1 foot long. Subway has been successful in the U. S. with its product offerings, pricing, and advertising and has led to a strategic advantage for the company. Subway promotes its sandwiches as fresh, healthy and made-to-order. They use the slogan â€Å"Eat Fresh†. In th e international marketplace where Subway is trying to gain its footing, in terms of market penetration and gained market share, the company will need modify its product strategy differently from its international and domestic strategy to fit the needs of Japan and Asian countries.Since Japan and Asian countries have been such a challenge for the company, it will critical for Subway to develop a effective product strategy. Out of the four P’s in the marketing mix, Product strategy will be main determinate of Subway’s success in Japan. Subway promotes its sandwiches as fresh, healthy and made-to-order. They use the slogan â€Å"Eat Fresh†. This concept and slogan can be effective in Japan, but will have to be taken in a further context to satisfy Japanese consumers. Japanese consumers think of healthy food more in terms of quality – for example, how fresh, pure, or organic ingredients are than in terms of ts calorie or fat content or cholesterol level. Subw ay may have to modify its product strategy to show its quality more transparently with consumers or switch to organic ingredients. Therefore different investments made have to be made in higher quality foods as compared to other countries/markets. 3. 52 Price Strategy Pricing will correlate with product as an important factor of the marketing mix. A overhaul or significant modification in product strategy will affect pricing strategy accordingly.Given the product strategies suggested above, Subway may have to adjust its pricing for sandwiches if all organic ingredients will be used in Japan. This however may not translate to a negative response from consumers in Japan. Japanese consumers may be willing to pay more for a sub sandwich if it’s made of quality, fresh, and organic ingredients. Customer’s willingness to pay will vary across cultures [text book] and products that are perceived as good value in one culture may have little to no value in other cultures.So who k nows, maybe the $5 foot long concept will evolve to $ 6 foot long in Japan, where the Japanese see it as the same value as U. S. consumers. Another alternative maybe to pass the costs of â€Å"going organic† in Japan to other products, such as chips, drinks, cookies, or salads? In the end, to establish a stronger brand image and sustain/grow a market presence, Subway may have to subsidize their pricing to gain some market share and familiarity in Japan. This approach may be necessary until a market presence has been established and then the company can build in pricing promotions similar to the U. S. such as weekly value meals, monthly values deals ( $2 cold-cut & meat ball sandwiches in July), and foot-long specials ($5 foot long). 3. 53 Promotion Strategy Subway is the one of largest franchises in the world with a global presence that can be felt and seen. Despite this, such a global presence hasn’t been entirely felt in Japan and other Asian countries. Former franch isee owner Tetsuzo, Ono, in an interview with England’s The Times newspaper in 2002, said that â€Å"people who didn’t know sandwiches never saw any commercials, never heard any word of mouth and because the chain did not grow, never passed a store on the street†.Given this feedback from franchisees and the lack of success in Japan, Subway will need to revamp their promotion strategy. Such a promotion campaign will need to be focused on advertising, promotions, and direct marketing. Focusing on these three aspects will cover all distribution channels and get the word out to Japanese consumers. Subway can use channels such as internet, television, sport organizations, and special events. In addition the promotion strategy needs to be strictly adaptive and customized to the Japanese and Asian cultures. 54. Place StrategyPlace refers to distribution and also can be thought of as the â€Å"place of purchase†. This strategy asks â€Å"Do you want your product to be everywhere? or â€Å" do you want to create demand for it because its’ exclusive and hard to find? † [2] Its very important for Subway to be cautious with its’ place strategy because such a strategy makes a statement about the quality and â€Å"status† of their product. Typically Subway places its stores in commercial areas or as â€Å"stand-alone† stores. Subway will also place store fronts in unconventional locations, what Subway calls â€Å"unique stores† on its website.Such stores will be museums, airports, military bases, schools, colleges, stadiums, supermarkets, and gas stations. At the moment, Subway seems to be well positioned and on track in terms of place. There are already 115 stores in Japan. According to the franchise application guide book, Subway is focusing on opening more stores around Tokyo, Kyoto, Osaka, and Kobe. In these cities, Subway will target downtown areas, business areas, amusement centers, and rail statio n hubs. References 1) The Week (2011, March 8). Subway, the World’s biggest restaurant chain: By the numbers. Retrieved, in 16h July 2011, from http://theweek. om/article/index/212902/subway-the-worlds-biggest-restaurant-chain-by-the-numbers 2) Subway Restaurant website. History. US. Retrieved, in 16th July 2011, from http://www. subway. com/subwayroot/AboutSubway/history/subwayHistory. aspx 3) Michael McCarty (July 2006). Fast Food Market Forecast- The Subway Example of Strategic Product Positioning. Ezine Articles. Retrieved, in 17th July 2011, http://ezinearticles. com/? Fast-Food-Market-Forecast—The-Subway-Example-of-Strategic-Product-Positioning&id=735770 4) Entrepreneur Magazine (January 2009). Top 10 Franchises of 2009. Retrieved, in 16th July 2011, from http://www. ntrepreneur. com/magazine/entrepreneur/2009/january/199094. html 5) Entrepreneur Magazine (2011) 2011 Global Franchising Rankings. Retrieved, in 16th July 2011, from http://www. entrepreneur. com/fra nchises/rankings/topglobal-115388/2011,. html 7) Richard Behar (1998 March 16) Why Subway is†¦ Fortune Magazine. CNN Money. Retrieved, in 16th July 2011, from http://money. cnn. com/magazines/fortune/fortune_archive/1998/03/16/239302/index. htm 8) Margie Walker. (2008 August) Using Technology to Increase Your Bottom Line. Restaurant Informer. com. Retrieved, in 17th July 2011, http://www. restaurantinformer. om/2008/07/using-technology-to-increase-your-bottom-line/ 9) Synergy Resources (2008 February 12). Synergy Resources Announces Successful Implementation of ERP System at Visual Graphic Systems in NYC. Retrieved, in 16th July 2011, http://www. synergyresources. net/pdf/Visual_Graphic_Systems_-_Press_Release. pdf 10) Official Subway Restaurant website. US. Retrieved, in 14th July 2011, from http://www. subway. com/subwayroot/index. aspx 11) Subway Restaurant website. World. Retrieved, in 15th July 2011, from http://world. subway. com/Countries/frmNutrition. aspx? CC=AUS&LC=EN G&Mode 12) Official Subway Restaurant website.Q&A. UK. Retrieved, in 15th July 2011, from http://www. subway. com/subwayroot/index. aspx 13) Wikipedia. The Free Encyclopedia. SWOT. Retrieved, in 15th July 2011, from http://en. wikipedia. org/wiki/SWOT_analysis 14) Entrepreneur Magazine (January 2009). Top 10 Franchises of 2009. Retrieved, in 14th July 2011, from http://www. entrepreneur. com/magazine/entrepreneur/2009/january/199094. html 15) Romero, Dennis. (2009). Subway hit the spot. Entrepreneur, Vol. 37(1), p 125 – 133, 8p. Retrieved from Business Source Complete 16) Comes, Steve. (2010). Fred DeLuca. Nation’s Restaurant News, Vol. 4 (37), p54, 1p. Retrieved from Business Source Complete 17) Nation’s Restaurant News (June 2010). Top 100 Chains Ranked by Growth In U. S. Franchise Units. Retrieved, in 15th July, from Business Source Complete 18) Lee A. Obringer. (June 2010). How Marketing Plans Work. Retrieved, in 16th July 2011, http://money. howstuffworks. com/marketing-plan24. htm 19) CSPI (January 2009). Subway Urged to Set Nutritional Standards for Foods Marketed to Children. Center for Science in Public interest. Retrieved, in 16th July 2011, http://www. cspinet. org/new/200901141. html Appendices A. Subway’s J-Curve [pic]

Life in America in 1830-1850

The novel The Adventures of Tom Sawyer by Mark Twain was written in 1870. This novel unveils many important themes such as adventures and Christian values, social relations and stereotypes. The analysis of the characters and themes makes it possible to say that the novel reflects changes faced by the American society during 1830-1850. Thesis Mark Twain`s storyline along with his descriptions of his characters portrays the life of the citizens of St. Petersburg, Missouri as being very easy, simple and uncomplicated, however life for many other people in America was much of an endeavor. In the novel Mark Twain portrays the life of the citizens of St. Petersburg as being very simple and uncomplicated. â€Å"A new-comer of any age or either sex was an impressive curiosity in the poor little shabby village of St. Petersburg† (Twain 1920, 4). The simplicity of life is shown through other minor themes and symbols which help to unveil the realities of town life. During this historical epoch, poverty was what traps people in their humble abode. In contrast to these themes, Mark Twain describes people in the town as: â€Å"There was cheer in every face and a spring in every step. The locust-trees were in bloom and the fragrance of the blossoms filled the air† (Twain 1920, 12). The main female characters of the novel, Aunt Polly and Tom’s cousin Marry, are depicted as simple ordinary women. In reality, women were guided and supported by their husbands and family members. It is possible to say that all women represented in the novel do not suffer greatly, because of male oppression. Most of them including Aunt Polly and his cousin Marry was stuck to values preached by the society. The other characters, Huck and Sam, Judge Thatcher and Alfred Temple are also misrepresented. Most of the men are portrayed as ordinary citizens involved in town affairs only. In contrast to St. Petersburg town life, life for many other people in America was much of an endeavor. For instance, in The Narrative of the Life Frederick Douglass depicts another America influenced by racial inequalities and slavery.   In his autobiography, Douglass describes the hardship that he was through and quite self-obsessed with the cruel realities. The slave owners exploited slaves per 12-14 hours a day. The spread of slavery was also connected with industrialization and urbanization processes, proposing unlimited opportunities for newly emerged industries and factories to obtain cheap labor (Douglass 1995). Even the life of a free black man differed greatly from his white neighbors. In contrast to Twain’s idealized image of minorities and their life, Douglass addresses a problem of racial inequality in the society and its impact on the life of an ordinary person. He unveils that racism caused grievances to all citizens in spite of their color of skin or persuasions. According to Douglass interpretation, the direct victims of racism were black men and women. On the other hand, Mark Twain describes town people as moral persons free from social and racial prejudices. For instance, Mark Twain portrays the widow Douglass as: â€Å"the justice of the peace; the widow Douglass, fair, smart †¦ her hill mansion the only palace in the town, and the most hospitable and much the most lavish in the matter of festivities that St. Petersburg could boast† (Twain 1920, 43). In general, Mark Twain describes moral health of people and their imperfection through the lens of morality and traditions rather than historical facts. All citizens of St. Petersburg become victims of their own prejudices and false values. Taking into account The Narrative of the Life by Douglass and Cherokee Trail of Tears by Fitzgerald, it is evident that life of ‘blacks’ and Indians was marked by fight and rebellion. In big and small towns the problem was that American citizens, Indians and â€Å"blacks†, were not equal in their rights and â€Å"blacks† were not equally treated by majority of white population. While â€Å"whites† members of the society were universally proud of their background, African-Americans and Indians were the target of discrimination and outright racism. In The Adventures of Tom Sawyer, Mark Twain hides these problems portraying the happy life of all citizens. In the book Cherokee Trail of Tears, Fitzgerald describes events which took place in 1838 when Federal troops imprisoned 13,000 Cherokees in order to occupy their native lands. This was one of the most tragic events in American history unveiling policy of imperialism and segregation. Fitzgerald writes: â€Å"By 1835, nearly three dozens additional land cessions had been concluded, reducing the once vast Cherokee territory to nothing† (Fitzgerald 2006, 15). That created a demand for a substitute reality, which could only be found in the fictitious world. Mark Twain does not give a detailed analysis of the epoch, but the spirit of the age runs through the novel. For instance, Mark Twain uses the theme of crime to create a story conflict and impress readers: â€Å"A gory knife had been found close to the murdered man, and it had been recognized by somebody as belonging to Muff Potter† (Twain 1920, 99). In contrast, conflicts between Cherokees and the government depict the new social imperative of the society. These events unveil real history of American society and its attitude towards racial minorities. Fitzgerald describes that the Trail resulted in 5,000 deaths and ruined lives of 22 000 Indians. Fitzgerald critiques the era and uncovers discrepancy between different historical interpretations of this period. Taking into account the life of the pioneers going West and their fight with Indians, it is evident that the storyline of Mark Twain lacks the accuracy of narration and objective appraisal. For instance, many pioneers had to struggle with nature and native population. Struggle with nature probably was the only difficult battle in life. For the pioneers, rebellion meant absence of restrictions and compulsions, and in correlation with the idea of will, it is the opportunity to act as would be desirable. â€Å"To those who may be obliged to exchange a cultivated region for a howling wilderness,† declared its resolution [the Third Annual Convention 1833], â€Å"we recommend, to retire into the western wilds, and fell the native forest of America, where the ploughshares of prejudice have as yet been unable to penetrate the soil† (Taylor 1998, 33). Rebellion was necessary because it opened freedom to all who were genuinely interested and met the criteria of a rioter. That was main principle on which rebellions were based in the United States. â€Å"White western settlers rapidly constructed familiar racially based political and economic restrictions† (Taylor 1998, 33). The events which took place in Texas and their fight for Independence with Mexico show that live of people in small towns was not easy, simple and uncomplicated as depicted by Mark Twain. Texas War of Independence took place in 1835-1836. It was a war between American settlers and the Mexican government. This Revolution was considered as a rational choice which included its aims, alternatives, consequences and choice. If American nation had taken such an action, it was based on the purposes to overcome oppression and created a set of new values and tasks. In general, the aim of rebellion was to fight for land, freedom and equal rights. On the one hand, it helped to attract attention of masses to social problems such as injustice and oppression. Rebellion was necessary because it drove the national idea and the knowledge not only of the monumental significance of the actions to be undertaken, but also the impact of a free democracy. The main events were the Battle of Gonzales, La Bahia, San Antonio and the Battle of the Alamo. Texas War of Independence was necessary because it showed a struggle for individual freedom which means much more than the absence of physical coercion. Every rebellion had a short term and long term goals which helped mutineers to reach their target. Desire of a nation to struggle as such did nothing, because only active operations led to rebellion. It was people who made claims or felt marginalized, and people who often disagreed, some ­times quite fundamentally, about how their identity should be interpreted or understood. â€Å"One reason for this was the desire of Mexican Revolutionaries to secure material aid from the United States. As a result there were several composite Mexican-American expenditures into the vast territory during   the Revolutionary era† (Nofi 2001, 10).   In many cases, fight for freedom and equal rights made use of racial differences. In this case, a necessity to rebel served as a causal explanation of it. Rebellion was a relational choice which allowed to start fighting and attract masses of people to rebel. It served like a signal for those who wanted to be free. In sum, Mark Twain gives only general ideas of the historical epoch and morals of people, but does not include real historical facts and events into the novel. Mark Twain idealizes town life paying no attention to racial differences and inequalities which led to social rebellion and struggle.   He does not describe that non-white population obtained a secondary role in the society and was deprived human rights and freedom. Due to industrialization and urbanization, the period under analysis (1830-1850) was a time of chaos and great change which left people with a sense of disillusionment. The historical facts mentioned above show that Mark Twain idealizes a town life and social relations. His specific world view and interpretation of the American history has a great impact on his literary works where he ridicules St. Petersburg citizens, their way of thinking and style of life, their believes and prejudices, because for most of them nothing is sacred: neither love nor human relations. Historical events suggest that racial differences and oppression undoubtedly motivated people to acts of extreme violence against those whom they classify as â€Å"others.† Racial confrontations acting as an original cause of rebellion forced Americans to struggle. References 1.  Ã‚  Ã‚  Ã‚  Ã‚   Douglass, F. Narrative of the Life of Frederick Douglass, An American Slave. Dover Publications, 1995 2.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Nofi, A.A. The Alamo and the Texas War of Independence, September 30, 1835 to April 21, 1836: Heroes, Myths, and History. 2001. 3.  Ã‚  Ã‚  Ã‚  Ã‚   Fitzgerald, D.G. Cherokee Trail of Tears. Graphic Arts Books, 2006. 4.  Ã‚  Ã‚  Ã‚  Ã‚   Taylor, Q. In Search of the Racial Frontier: African Americans in the American West, 1528-1990. W. W. Norton, 1998. 5.  Ã‚  Ã‚  Ã‚  Ã‚   Twain, M. The Adventures of Tom Sawyer. P.F. Collier & Sons, 1920.            

Chinese Censorship Block Chinese People from Creativity

Chinese Censorship Block Chinese People from Creativity Introduction Internet has been one of the global most popular sources of information. Its extensiveness in terms of geographical coverage has, for instance, been facilitated by its cheaper cost and developments in technologies. In china an estimate of three hundred and seventy million people are believed to be using the internet.Advertising We will write a custom research paper sample on Chinese Censorship Block Chinese People from Creativity specifically for you for only $16.05 $11/page Learn More There has however been a lot of limitation in accessing internet information in the country because the government has moved in to regulate internet usage through censorship. This paper seeks to discuss the censorship issue in China and how it affects creativity of the Chinese people. The paper will look into the history of internet usage in the country, the censorship, effects of the censorship on people’s creativity and the war against government censorsh ip of internet usage in china. History of internet in china The first application of the internet which was realized through sending an email occurred in China in the year 1987. A series of developments then followed with initiatives from private institutions and government agencies to venture more into the internet technology. By the following year, Tsinghua University is reported to have started offering email services. With the development of the country’s first browser in the year 1994 and subsequent move by the government to â€Å"provide internet accessing services† in the year 1996, the use of the technology began to develop in the country (Enhai 6). The number of internet users then started increasing in the country from less than a million in the year 1997 to reach almost seventy million in middle of 2003. The increasing trend has since continued and is almost reaching four hundred million by now (Enhai 16). The history of regulation of the internet usage in t he country is reported to have been simultaneously developed with the establishment and development of internet in the country. The government has since the introduction of the technology in the country moved to regulate the way in which its citizens use the internet. The move is applied by denying citizens access to some websites and restricting access to others. This move has been facilitated by the country’s legislations that have left internet companies with little options in the country. Calls have however been made to the companies to unite and fight the government’s censorship move (James 1).Advertising Looking for research paper on government? Let's see if we can help you! Get your first paper with 15% OFF Learn More Internet censorship in China The move by the government to regulate the internet has been identified as a step to protect itself from fears. Some of these fears are related to the government’s past actions while other s are with respect to the forces that citizens can exert against the government. It is with respect to these reasons that the Chinese government moves to restrict any form of information that is believed to have the capacity to facilitating these threats. Websites or even mail transactions that are suspected to carry such information are therefore either blocked or restricted. Specifications have been made to past actions by the government and information that relates to â€Å"Dalai Lama, the 1989 crackdown on Tiananmen square protestors, Falun Gong, the banned spiritual movement and other internet sites† (New York Times 1) as elements that receives censorship. Such stiff regulations that are also dependent on global temperatures that are believed to have the capacity to influence the Chinese people still do exist. One of the most recent heightened censorship was realized in the first quarter of the year 2011 at the wake of revolutionary protests that was felt in the Arab wor ld (New York Times para. 2). Following these occurrences, the government of China increased its surveillance over communications by the Chinese people. Communications through emails and even access to the internet was greatly monitored to avert any fear of anti government protests in the country (New York Times para. 2). The government has been achieving its censorship move through interception of information that is not trusted, according to the government’s standards. The interception is then followed by blocking the information or the site if the government’s fears are significantly triggered. It is, for example, noted that Gmail services were disrupted by the Chinese government following anti government protests that were realized in Africa and the Middle East in the year 2011 (New York Times para. 4). Actions such as blocking sites that contained the word â€Å"freedom† were also realized in the country in the year 2010 and 2011 (New York Times para. 4). Th e censorship move was stepped up in around the year 2008 with ensuring that each internet provider company employ a team whose work is to ensure that information with particular content are not posted on their web pages. This was then followed by a move to ban social internet sites such as Facebook and Twiter.Advertising We will write a custom research paper sample on Chinese Censorship Block Chinese People from Creativity specifically for you for only $16.05 $11/page Learn More Another move that started as a regulatory measure over websites that published considerably immoral content such as pornography was later modified to include regulations on information with political contents. In this move, â€Å"online discussion forums, instant message groups, and even cell phone text messages in which political and other sensitive issues were discussed received a level of censorship by the government† (New York Times para. 7). Chinese legislations over cen sorship The censorship of communication system in China has been developed on two bases. One of the bases is a set of legislations that have been approved to govern the country’s communication systems while the other basis is being fueled by government forces with the aim of protecting their interest in power. As a result, government forces and influence has used means some of which are not constitutional to ensure that the media is properly contained to guarantee the security of those that are in power. Most of the government censorship measures that are not backed by the country’s constitution are normally done in secret and covered or if exposed to the public, are manipulated and backed by the country’s legal systems. Some of the major legislations that allows for the censorship of the internet and other media in the country are the â€Å"measures on the administration of internet information services and the provisions on the administration of internet news and information services† (Feng 1). The two regulations were enacted in the year 2000 and 2005 respectively. The measure on administration act, for example, provides that the state reserves the authority to grant permission to any internet provider company in the country. Once allowed to operate in the country, the companies are subject to â€Å"prior review and approval and specialized review and approval of the information that they provide to internet users† (Feng 1). Under these provisions, the government reserves authority which it can use to intimidate the internet companies as they seek permission to venture into the country’s market. Subsequent provision of the act that gives the government, through its agencies, powers to censor any internet information that is deemed to be â€Å"harmful† also renders unchecked powers to the government over its regulation of internet companies. With no clear definition of what constitutes harmful information or t he extent to which a piece of information should be considered harmful, the government is at liberty to pronounce an article to be harmful especially if it reveals information that is not favorable to the government. This act therefore gives the Chinese government powers to infringe on the rights of both citizens and the internet companies over expression and information (Feng 1).Advertising Looking for research paper on government? Let's see if we can help you! Get your first paper with 15% OFF Learn More The regulations on administration act also have a lot of impacts on the internet services. The necessity of operational permits to internet companies has also played a role in giving the government powers to control the companies. This is due to the intimidating aspects of possible cancellation of permits in case of failure by a company to comply with the demands of the government over the regulation of the internet. The definition of information about the government which includes political news and information of economic content among other category of information classifies almost all aspects of news into government regulation. Diversification of the act over the definition of â€Å"harmful information† also restricts the internet companies over the nature of information that they are free to publish without facing censorship from the government. Internet companies are also subjected to evaluation by government agencies that allows for their continuous operations. Failure by a company to abide by the needs of the government as pertains to the restrictions thus risks a company’s deregistration on the basis of disqualifications over evaluations. Owing to these regulations, the internet companies are forced to resort to self censorship and even yield to cases of government’s censorship in order to be allowed to operate in the country (Feng 1). Response of the Chinese people to the censorship The Chinese people have registered mixed reactions over the government’s moves that have over time censored the internet. When Google Company was on the verge of pulling out of the Chinese internet market, it had a supportive base from individuals and parties that felt that the government’s move to restrict internet was uncalled for. This was reflected in the level of disappointment that this group felt when Google gave in to work under the government’s censorship program. It is reported that censorship of the Chinese based Google was for example realized during one of the anniversaries of â€Å"the June 4, 1989 Tiananmen square massacre† leading to a public outcry (MacKinnon 63). It was actually argued that the blockage of the internet service provider was due to the complaint that was widely raised by people. According to MacKinnon Rebecca, â€Å"people responded with anger, directed primarily to whoever was creating the blockage† (MacKinnon 63) and many people and even groups were reported to have made public attacks to the party that was responsible for such actions (MacKinnon 63). Animated internet postings that were labeled â€Å"the person who makes it impossible to access Google† (MacKinnon 63) were also common responses at the time. The people at the same time blamed Google for not being strong enough to oppose the government regulatory measures that they considered to be unfair. It can therefore be perceived that there are a number of Chinese people who are not happy with such censorship. Individuals such as Xiaobo Liu have occasionally come out to openly criticize the government censorship and internet companies that have cooperated with the government in its internet regulation. A good example was his verbal attack on Yahoo following its â€Å"political cooperation with the Chinese police† (MacKinnon 41). Though there have been forces in the country striving to make success in opposing the government’s role in censoring internet access in the country, a majority of the population, especially the younger generation, are reported to not be concerned with the governments move to censor the internet. This is specifically because this population does not feel the difference between a censored and a free internet due to the lost history of the country which has been partially achieved by the government’s move to regulate information that is passed to the public. The government has used its powers to only allow for access to history that i s favorable to it thus creating a positive influence. A majority of the Chinese have therefore come to believe that their government has every good reason to censor the internet. This may have been facilitated by the government propaganda over the internet (Zhang and Zheng 11). The cost of Chinese internet censorship With the development of internet technology, educational and general learning set ups were facilitated and developed to give wider opportunities for explorations into topics of interest. It is also through such explorations that individuals and group can develop creativity. The move to censor internet which has been identified to be the cheapest and most readily available source of information, which include intellectual information, can therefore be seen to hinder developments and innovation through disempowering people. An unrestricted internet system for example has tools that can allow for online learning, research experimentations and innovations. The move by the g overnment to limit access to these facilities therefore restricts innovative creativity among Chinese citizens (Internet 1). A move to censor the internet has limitations to the benefits that can be achieved from such elements as globalization and advanced technology. These restrictions therefore limit exposure of the Chinese people to the developments that are undertaken outside the country. Information on political, economical and even social developments in other parts of the world is therefore either not available to the Chinese people or is only availed in limited extents. This is because of one of the governments intentions of shielding the Chinese people from external influences that can negatively affect their opinion over their government. Creativity in the country will with this respect be restricted to their environment that has over time been explored before. As a result, there will be fewer chances of creativity into new developments that can be realized outside the cou ntry’s cultural and environmental factors. Limiting people’s exposure to technological developments is also a factor to limiting creativity in a society. With censorship to sources of information over technologies, a person can, for example, not adequately know how to use that technology in order to generate another technology or even to use the technology to create a new product in the market. Ciecko argued that a high level of censorship is restrictive to â€Å"information flow, creativity and experimentation† (Ciecko 80). The extreme cases of censorships that have been extended to control the content that academic institutions can publish have also been a step that limits research and creativity in these institutions. This can also be extended to cover other research bodies in the country. Due to the censorship, individuals are restricted from conducting a research and creative exercise in their field of interest thus rendering them redundant and discouraged. This can also discourage other people to loose interest in innovative fields. The censorship has therefore made it unsafe and unfavorable to retrieve or share information (Amnesty 1). Conclusion The government of China has since the establishment of internet facilities in the country moved to control the use of the services by its citizens. Such regulations were later supported by enactment of regulations in the years 2000 and 2005 that gave the government authority to directly control the services offered by internet companies. Such regulations have drawn mixed reactions with a number of people and organization protesting against the censorship. A majority of the people have however been influenced by the government to either support the censorship or remain indifferent over it. This level of censorship has been identified to have negative impacts on creativity in the country. Though the censorship might have succeeded in preserving the interest of the government, it is characteri zed by disadvantages that have economical and technological impacts and can, in the long run, lead to a revolution for liberalization. There is a need for the government of China to lessen the restrictive measures it has on the internet industry as it in many ways limits creativity of the people of China. Amnesty. Who is affected by internet censorship? Amnesty, 2008. Web. amnesty.org.au/china/comments/10949/ Ciecko, Anne. Contemporary Asian cinema: popular culture in a global frame. Oxford, UK: Berg Publishers, 2006. Print. Enhai, Wang. Internet development in the Chinese mainland. Google Documents, 2003. May 21, 2011. https://www.google.com/url?sa=tsource=webcd=9ved=0CFkQFjAIurl=http%3A%2F%2Fwww.apira.org%2Fdata%2Fupload%2Fpdf%2Fmeeting%2F2003%2FThe-Internet-China.pptrct=jq=history%20of%20internet%20in%20chinaei=_fTVTdH0CMywhAfb6rHJBgusg=AFQjCNFXLPKLuXxP7mA03byZwa5kg05voAcad=rja Feng, Bei. China’s internet censorship system. Human rights in China, 2010. May 21, 2011. hrich ina.org/content/3244 Internet. A guide for parents, teachers and young people. Standard, 2003. coe.int/t/dghl/standardsetting/internetliteracy/Source/Lit_handbook_3rd_en.swf James, Randy. Chinese internet censorship. Time magazine, 2010. May 21, 2011. time.com/time/world/article/0,8599,1885961,00.html MacKinnon, Rebecca. CHINA Race to the Bottom Corporate Complicity in Chinese Internet Censorship. New York, NY: Human Rights Watch, 2006. Print. New York Times. Internet censorship in china. New York Times, 2011. May 21, 2011. http://topics.nytimes.com/topics/news/international/countriesandterritories/china/internet_censorship/index.html Zhang, Xiaoling and Zheng, Yongnian. Chinas information and communications technology revolution: social changes and state responses. New York, NY: Taylor Francis, 2006. Print.

Map British Airways stakeholders. Describe with examples from at least Essay

Map British Airways stakeholders. Describe with examples from at least two different stakeholder groups some of the ethical - Essay Example Further it maps four stakeholders of British Airways being: customers, employees, competitors and the local community. Table of Contents General Overview of British Airways†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦4 Definition of Business Ethics†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.4-5 Understanding Stakeholders†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..5-6 Examining Stakeholder mapping†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦6-7 Discussing and mapping British Airways Stakeholders†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦7-10 Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.10-11 Bibliography†¦Ã¢â‚¬ ¦Ã¢â ‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...12 British Airways is the UK’s leading airline dealing in both international and domestic freight, mail carriage services and provision of auxiliary products. Its roots can be traced back to the emergence of civil aviation following the infamous world war one. The company has evolved tremendously over time with its first international flight between London and Paris on 25th August 1919 by its forerunner company Aircraft Transport and Travel Limited, (A&TT) to the current worldwide destinations with extremely sophisticated planes both for cargo and human transport (Britishairways.com, 2012). The United Kingdom leading airline has been very profitable with a turnover of ?8.99bn in the year ending 31st March 2009 (Petya, 2011). For this famous airline company to witness such growth, and market dominance, there has to be proper coordination a nd professionalism coupled by high degrees of commitments by the stakeholders of the company. In the business world, the act of ensuring a well coordinated relationship between a company and the stakeholders is called corporate governance. The paper will explore, discuss and map some British Airways stakeholders, their ethical concerns and how the company has dealt with them in general. To tackle this paper efficiently, it is prudent to understand its key terms. Businesses operate in human societies and need to uphold the moral values that are advocated within their locality and beyond due to globalization. The world has increasingly become a global village and what affects one part of the world automatically affects the other. For a company to gain desirable public image it has to uphold business ethics in its operations and decision making. Applied-Corporate-Governance.com (2012) defines business ethics as, ‘‘the application of moral code of conduct to the strategic an d operational management of a business’’ It is important to note that different people have varied moral standards, hence what may be considered morally upright to one may not necessarily be so to another person owing to individual diversities. Ethics is about personal moral judgment of right and wrong. The business entity has to understand this and to operate in a manner that facilitates it to win the public trust for a desired culmination to enhanced profitability. The same can be achieved through careful moral examination of corporate social responsibility, political and social systems coupled with individual moral standards. A business entity that desires to flourish should embrace ethical practices as this will

Expectancy violations theory Research Paper Example | Topics and Well Written Essays - 2250 words

Expectancy violations theory - Research Paper Example In the context of communication, different theorists have developed their own opinions regarding functionality and definition of communication. Each theory is able to formulate unique viewpoints and thus making people aware about various aspects of communication. One such important theory in the field of communication is Expectancy Violations Theory (EVT) (Burgoon et al., 1989). With this concern, this research paper discusses about various aspects of EVT by taking into concern its key concept, assumptions and major components. Moreover, the purpose of the research paper is to develop a worldview perspective and also to analyze the theory on the basis of Griffin’s standards. Theory Summary EVT has been developed by Judee Burgoon which concentrates on determining the importance of nonverbal communication. This theory establishes the significance of nonverbal messages and information processing for forming effective communication. The core concept of the theory is ‘persona l space’ expectations and reaction of people who breach the concept of expectation. ‘Personal space’ can differ on the basis of cultural standards and personal preferences. At times, violating the expectations with respect to personal space is considered as an effective strategy of communication (Burgoon et al., 1989). According to EVT theory, communication is the exchange of information which is considerably high in interpersonal content and can be used to interrupt the expectations of another. The expectations are mainly based on social customs and specific individualities of communicators. Further, the violation of expectations can encourage and force the recipients for making cognitive assessment of such act (Burgoon et al., 1989). EVT model suggests that nonverbal actions of others are adjudicated as communicators by senders along with receivers having certain expectancy. Violation of these expectations can intensify the salience of thoughts regarding the co rrespondents’ behaviour. There are five core components of EVT namely expectations, violations and stimulation, ‘communicator reward valence’, behaviour analysis and violation valence. EVT model tries to forecast and clarify fatal communication outcome such as desirability and encouragement along with macro level exchange patterns. According to EVT model, expectations comprise intellectual, emotional and conative elements that basically functions in the form of social customs and known characteristics of individuals. Burgoon also perceived that expectancies are subjected towards communicators’ characteristics, relationship and context. The context of EVT theory is based on culture and setting. On the other hand, relationship is dependent on liking and social status of people (Cleland, 2010). Concerning the aspects of violation and simulation, if a communicating individual violates the expectations by a certain degree, then this might strengthen the percept ion of the person who became violated. If such violation occurs in an organisational environment, for example, between managers and subordinates, the level of violation can cause the subordinates to pursue the reason for violation of the relationship. The ‘communicator reward valence’ can be duly considered as a primary component of EVT model, wherein the valence of violations can be